Industries/Software
A software company with engineers on the payroll — none of them available to its own back office. So its finance, admin and sales staff became the builders.
Builders went live in August 2026. Figures as at August 2026 — this is the newest customer on the platform, and the numbers are deliberately small.
The situation
The company has built reservation systems for ryokan and hotels since 1994. Forty-one staff, real engineers, a real product. On paper it is the last company that would need a platform for people who cannot build software.
Except that every one of those engineers is committed to the product the company sells. None of them has capacity for the company's own back office — and pulling one off the product to build an internal tool is the most expensive thing a software company can do.
This is why we qualify on capability rather than size. Engineers on the payroll do not disqualify a company. Engineers with capacity for the back office do.
Who built it
Two back-office staff
Finance, admin and sales — not the engineering team. In a building full of professional developers, the first internal application was written by the people who needed it.
If a software company can be blocked from building its own back office, so can any company. The difference is that this customer knew exactly what it was buying.
What they built
The newest customer on the platform. We are showing it early because the first month is the part most vendors hide.
Then the back office is not going to get built — unless the people who need it build it themselves.